Discover Profuomo - Behind the brand

Our history

Profuomo is a family owned business founded in 1934 by Heinz Michaelis, a tailor
with a clear vision. Heinz wanted to make high quality clothing produced with special
care and attention given to every stage of the design and production process.
Everything from the raw material to the final stitches should be chosen and applied
with consideration and deliberation.

The products we make today are inspired by the same philosophy that Heinz
introduced back in 1934, with the benefit of the knowledge and expertise accumulated
by three generations of the same family. We have one eye on the past, the other
looking to the future.



Discover Profuomo - Behind the brand our history


Discover Profuomo - Behind the brand craftsmanship


As you’d expect from a family run Italian design collection, the way we approach our
collections hasn’t changed since we started in 1934. We still do it using the finest
raw materials we can find and we work with the best Italian weavers.

What have changed are our manufacturing techniques. We combine the methods and
traditions that have served us for generations with the newest technologies available.
With one eye on the past and the other on the future, we can ensure we continue to
make the highest quality products possible.

Social responsibility

Social responsibility is equally as important for us as making elegant products.
Our goal is to develop products that are sustainable for everyone involved in
the manufacturing process, as well as the person who will wear them. In our
quest to develop and produce attractive, sustainable collections we focus on
the following four areas

Social Compliancy
We want our products to be made in factories with good working conditions.
We are strongly against child labour and work exclusively with manufacturers who
offer employees a good wage, a clean and safe working environment and reasonable
working hours. We actively participate in the Business Social Compliancy Initiative
(BSCI) to improve working conditions throughout our supply chain and beyond.
All Profuomo suppliers are regularly inspected by independent agencies to ensure
they comply with these standards.

Environmental Compliancy
Our goal is to ensure that all our products are made with respect for people and the
environment. Of course, we adhere to EU standards (REACH) but as we always
strive for the very best, we have already surpassed these criteria in many areas. We
have compiled a list of materials and chemicals that cannot - either totally or above
a certain level – be present in our products. All of our producers must adhere to this
restricted substance list, and to ensure they do, our products are regularly tested by
independent agencies.

Ethical Compliancy
The origins of a product are just as important as its manufacture  – especially if
it’s made from a natural material like leather or wool. We aim for a totally transparent
supply chain, which also takes the well-being of the animal into account.


Discover Profuomo - Behind the brand social responsibility

Physical Compliancy
In addition to how our products are sourced and produced (including the social
conditions in which they are manufactured), we also place a great value on the
quality of our products. However, quality can only be accurately assessed once it
has been clearly established what criteria the products must meet. In addition to
the tests referred to above, our products are also subjected to physical tests including
colour fastness, tensile strength, shrinkage and fit.

All the standards for our products and supply chain are documented in our Code 
of Conduct. This document represents an integral part of our strategic vision 
for the future.




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