Cotton is the most commonly used raw material in Profuomo products – so it’s important to make sure that we use the most sustainable cotton we can. That’s why Profuomo has been a member of the world’s largest sustainability program for cotton, Better Cotton Initiative (BCI), since 2018.
The aim of the BCI is to transform regular cotton into a sustainable raw material. It is a joint effort of farmers, spinning mills, brands and retailers, and social organizations to improve cotton production worldwide for the people who produce it, for the environment and for the future of the sector. Our goal is to buy 100% ‘more sustainable cotton’ by mid-2024. We consider 'more sustainable cotton’ to include BCI Cotton, organic cotton and recycled cotton. For now, BCI Cotton is the minimum standard we aim to attain. Organic cotton is the next step we want to take towards further improvement, as organic cotton is better in terms of water and energy use.