Cookie statement

Do you want to know more how we handle personal data regarding cookies, please go to our privacy policy.

 

What are cookies?

When you visit the Profuomo website, Profuomo receives and registers information from your browser in various ways. Among other things, cookies and pixel tags are used. Cookies are pieces of information that the Profuomo website sends to your computer while you visit our website. The cookies work together with so-called content on the website to record and remember information. For example, cookies are used to remember and process the items in your shopping basket.

Profuomo uses cookies and pixel tags (small graphic images) to map, exclusively in global form, how visitors use the website of Profuomo and gain insight into the preference (for example, country and language choice) of visitors. In this way we can better serve visitors to our website and optimize Profuomo's website. Profuomo continues to use cookies and pixel tags to gather global data on the number of visitors and interactions on our website, to discover trends and to obtain statistical data. The aim is that we will be able to offer the visitors of the Profuomo website a better website experience and better tools in the future. If necessary, Profuomo works together with third parties to collect this data. These third parties may only use the collected information to support Profuomo in optimizing its website.

You can choose to have your computer warn you each time a cookie is sent or to turn off all cookies. You can do this via the browser settings of your computer. Every browser is different, so check the help menu of your browser for information on how to get the desired settings.

If you choose to turn off the cookies, you can (in many cases) no longer use functions that increase the efficiency of our website. Also some of the services of Profuomo will no longer work optimally. You can also set your browser to notify you when a cookie is placed on your computer. Please note that the website requires certain cookies in order to be able to run.

Profuomo also works with third parties that use tracking techniques to support Profuomo's advertisements on the internet. These third parties collect non-personally identifiable information from visitors to the Profuomo website and interact with Profuomo messages on the internet (such as advertisements).

 

Cookies used on the site

Cookies that do not require permission
Cookies that are essential, also called 'strictly necessary' cookies, activate functions that allow you to use the website properly. They are only stored on your computer when you actually visit the website.

Cookies on this website that require permission
Cookies that are not absolutely legally essential to use this website nevertheless have important functions. Without these cookies, certain elements that make our website easy to use are no longer available. Settings, such as language choices, are no longer stored, so you will be asked again every time you open a new page. In addition, we no longer have a way to show you offers and other relevant information specifically tailored to you.

 

Why does Profuomo use cookies?

We use cookies for different purposes:

Strictly necessary cookies
These cookies are essential for the operation of the website and are used by Profuomo for technical purposes, for example to make it possible to complete and pay for an order. These are session cookies, which usually store information in the form of a session and are stored in the temporary memory of your browser. These are removed again when you close the web browser.

Functional cookies
We use these cookies to make our website more user-friendly. In this way they ensure that we can store information that has been previously entered (such as user names, language choice, location, shopping basket). This distinguishes us from other visitors to the website, so that Profuomo can improve shopping experience. These are permanent cookies. They stay on your hard drive until they expire or until you remove them.

Analytical cookies
We use cookies to analyze how visitors use our website, with which we can improve our site and service. For example, statistical data is collected on the number of visitors to the website via a link in a newsletter, in order to chart the success of the newsletter. These cookies are only used to improve the performance of the website and thus the user experience. These are permanent cookies, which remain on your hard drive until they expire or you delete them.

We keep the following information with these cookies:

  • How long you are on our website;
  • Which device you use (computer, tablet or mobile);
  • Through which advertisements you have landed on our website;
  • Which internet browser you use.

 

Marketing and retargeting cookies

With these cookies we look at which pages you have visited on our website. We use this information to place relevant Profuomo ads on other websites that you visit, such as Google or Facebook. Furthermore, we use these cookies to fulfill contractual obligations to third parties, for example to pay a partner if you make a purchase on our website via a link from their website. These are permanent cookies, which remain on your hard drive until they expire or you delete them. If you do not give permission to place these cookies, it is still possible that you see ads from us on other websites. However, this will not be based on your behavior.

 

First and Third Party cookies

Both Profuomo and external parties (third parties) use session and persistent cookies on our website. Cookies placed by Profuomo are called First Party cookies (e.g. storing products in shopping cart). Cookies placed by a party other than Profuomo are called third-party cookies. These cookies can "follow" you for a longer period of time on different websites and on different devices, and on your various devices, such as telephone, laptop and tablet. These cookies do not collect personal data on the basis of which the external party could identify you as an individual customer. The external parties that place these cookies may be suppliers who work with us to deliver the website, companies that work with us in joint marketing programs and other parties. The privacy and cookie policy of these other companies applies to the use of cookies by other companies.

 

Visual Web Optimizer

Profuomo uses Visual Web Optimizer (VWO) to do A / B testing so that we can compare two versions of a web page and see which performs better in terms of sales and web traffic. VWO uses cookies to run campaigns and to keep user information. The cookies keep track of which variant a user has seen and ensures that the user always sees the same variant, keeps track of the goals a user completes and determines whether a user is part of a campaign. For details about the cookies that VWO uses, please visit their website at https://vwo.com/knowledge/cookies-used-by-vwo/.

 

Google Analytics

Profuomo uses Google Analytics, a web analytics service from Google, Inc. ("Google"). Google Analytics uses cookies to facilitate the analysis of your website usage. The information generated by the cookie about your website use is usually transferred to and stored by Google on servers in the United States. The full IP address is sent to and shortened by the Google servers in the US. Google uses this information to analyze for us how you use our website, to create reports on website activities and to provide other services, such as Adwords, to use in connection with the use of the website and the internet. Google does not associate your IP address with other data held by Google.

We have supplemented the code on our website with the functionality that ensures that IP addresses are collected on an anonymous basis. You can object to Google Analytics tracking as described above by clicking the "Disable Google Tracking" button at the bottom of this page. A cookie is placed that prevents a later collection of data when you visit the website (a so-called opt-out cookie); You can also prevent cookies from being stored with the relevant settings in your browser software as described above; keep in mind that you cannot fully use all functions of our website.

You can also prevent Google tracking from being active as described above by downloading and installing a browser extension (plugin), which can be found at: https://tools.google.com/dlpage/gaoptout?hl=en

Further information on Google Analytics data protection is available in Google's data protection message under "Google Analytics Cookies": https://support.google.com/analytics/answer/6004245?hl=en

 

Last updated: 24 January 2019

Cookie settings

To help you better and more personally, we use cookies and similar techniques. With the cookies we and third parties follow your internet behaviour within our site. Want to know more? Go to our cookie statement for more information.