Sustainability Working for a better world

We see a great need for change in the fashion world and we are committed to working towards a better, more responsible industry. That's why we signed the Dutch Agreement on Sustainable Garments and Textile. Together we are committed to improving working conditions, prevent pollution, and promote animal welfare in all our production countries. We are currently working with our suppliers, specialist partners and the rest of the industry to create better conditions for the people, animals and environment throughout our supply chain.


Restricted Substances List

We follow the Restricted Substances List to ensure the minimal use of chemicals in our manufacturing process. It goes without saying that we also adhere to all EU safety requirements.

Slow Transport

As part of our effort to limit CO2 emissions, we have chosen to use “slow” transport by sea and are currently experimenting with rail transport in the Far East. Choosing production locations closer to, and in, Europe will also help minimise CO2 emissions.

Plastic and packaging

We have moved away from using plastic bags in our stores and are implementing biodegradable materials wherever possible. For shipping, we use FSC certified carton. Our aim is to use 80% bio-based plastics by 2022.



We have set out to improve all aspects of our supply chain and provide strict standards that our suppliers must adhere to. We closely monitor the conditions in the factories we work with and improve any unfair practices in close cooperation with our suppliers. All the factories we work with have to comply with the Business Social Compliance Initiative (BSCI) criteria. We have been working with the BSCI monitoring system for many years and the conditions in our factories have been verified by independent auditors including Veritas, SGS, and Intertek. Our aim is to be 90% BSCI compliant by 2020.


Better Cotton Initiative

We are are a proud Member of The Better Cotton Initiative (BCI). The BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. The BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future. Our aim is to source 50% of our cotton as Better Cotton by 2023.

Mulesing free

We think animal welfare is important and are working with our suppliers to improve animal treatment in our supply chain. Our aim is to ensure mulesing free wool for 80% by 2020.

Vegetable-tanned Leather

Vegetable-tanned leather is a traditional artisan technique that originated in Tuscany, Italy. No toxic substances are involved and many of the substances used during the tanning process are recycled and reused afterwards to ensure a low impact on the environment. Our aim is to ensure that 75% of our leather will be vegetable-tanned by 2021.

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