Behind the brand

About Profuomo

Profuomo is a family owned business founded in 1934 by Heinz Michaelis, a tailor with a clear vision. Heinz wanted to make high quality clothing produced with special care and attention given to every stage of the design and production process. Everything from the raw material to the final stitches should be chosen and applied with consideration and deliberation.

Timeless comfort

Profuomo signifies for timeless comfort:
contemporary menswear made with
a sustainable approach.

We are the contemporary fashion brand for authentic men
who appreciate quality and enjoy life.

Timeless comfort characterises our beliefs and is key to the garments we create: comfortable clothes suitable for work and play. Premium fabrics and innovative high-tech yarns come together in our collections with the utmost care, craftmanship and attention to detail.

As a third-generation family business, we are aware of our responsibility towards generations to come. We take care to safeguard the future by production methods that show the greatest respect for both people and the planet.

Timeless design and maximum comfort.

As you’d expect from a family run Italian design collection, the way we approach our collections hasn’t changed since we started in 1934. We still do it using the finest raw materials we can find and we work with the best Italian weavers.
What is changed are our manufacturing techniques. We combine the methods and traditions that have served us for generations with the newest technologies available. With one eye on the past and the other on the future, we can ensure we continue to make the highest quality products possible.
Social responsibility is equally as important for us as making elegant products. Our goal is to develop products that are sustainable for everyone involved in the manufacturing process, as well as the person who will wear them. In our quest to develop and produce attractive, sustainable collections we focus on the following four areas:

Social Compliancy

We want our products to be made in factories with good working conditions. We are strongly against child labour and work exclusively with manufacturers who offer employees a good wage, a clean and safe working environment and reasonable working hours. We actively participate in the Business Social Compliance Initiative (BSCI) to improve working conditions throughout our supply chain and beyond. All Profuomo suppliers are regularly inspected by independent agencies to ensure they comply with these standards.

Environmental Compliancy

Our goal is to ensure that all our products are made with respect for people and the environment. Of course, we adhere to EU standards (REACH) but as we always strive for the very best, we have already surpassed these criteria in many areas. We have compiled a list of materials and chemicals that cannot - either totally or above a certain level – be present in our products. All of our producers must adhere to this restricted substance list, and to ensure they do, our products are regularly tested by independent agencies.

Ethical Compliancy

The origins of a product are just as important as its manufacture – especially if it’s made from natural material like leather or wool. We aim for a totally transparent supply chain, which also takes the well-being of the animal into account.

Physical Compliancy

In addition to how our products are sourced and produced (including the social conditions in which they are manufactured), we also place a great value on the quality of our products. However, quality can only be accurately assessed once it has been clearly established what criteria the products must meet. In addition to the tests referred to above, our products are also subjected to physical tests including colour fastness, tensile strength, shrinkage and fit. All the standards for our products and supply chain are documented in our Code of Conduct. This document represents an integral part of our strategic vision for the future.

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