Creating a better, more responsible fashion industry begins by improving our production processes and reducing our impact on the environment. But we should also look to see how we can use our position to help people inside and outside the industry. That’s why we share our skills and success with people who can benefit from them. During the COVID-19 pandemic, we donated 10% of our online turnover to the International Red Cross. This created such a positive energy amongst all our staff that we want to make this a permanent part of our operations.

We are proud to support the charities, non-profit organisations and initiatives below.

The Red Cross

As friends of the International Committee of the Red Cross (ICRC) we make an annual contribution towards the work of this global humanitarian aid network.

The ICRC provides quick and efficient assistance and services to people affected by armed conflict. Its mission is ‘to protect the lives and dignity of victims of armed conflict and other situations of violence and to provide them with assistance. The ICRC’s invaluable work also ‘endeavours to prevent suffering by promoting and strengthening humanitarian law and universal humanitarian principles’.

Dress for Success

We know better than anyone that what you wear has a huge impact on your self-confidence and how you are perceived by others. That's why we support the work of Dress for Success, a Dutch non-profit organisation that empowers men and women to achieve economic independence by providing a support network, professional clothing and tools to help them thrive in work and in life. We are happy to play a small role in this process by donating Profuomo clothing so that people throughout the Netherlands can attend dress for success in interviews.

Remake, Repair, Recycling

We do our best to minimize waste within our production process, and we want to help the Profuomo community to cut down on waste too. We are currently investigating a pilot program with reusable packaging for our web shop and a textile recycling service. It’s a long way from the circular economy we would like to achieve, but it’s a start.